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2023 IT List: Inside Red Velvet

FRESH BLOOD: Why we are investing in the Gen Z workforce A thought piece by Red Velvet Born between the mid-1990s and early 2010s, these emerging professionals are not just another wave of fresh blood; they’re a tidal shift in workplace dynamics. If you’re looking at your team and haven’t considered the Gen Z factor,...

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2023 IT List: Inside All Terrain

POWERED BY EXPERIENCE All Terrain experiences are people-centered, digitally integrated and socially amplified. All Terrain is a global strategic marketing agency leading with experiential. They create award-winning consumer campaigns that drive measurable business results for their clients. What started as an all-terrain sports content series in 1998 turned into the first female-led experiential marketing agency...

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2023 IT List: 2Heads Case Study

CAMPAIGN: THE DISNEY BUNDLE PAVILION AT D23 EXPO CLIENT: DISNEY+, HULU & ESPN+ AGENCY: 2HEADS The Brief | Build the Ultimate Disney Fan Experience Every two years, thousands of Disney fans descend on Anaheim, CA for the D23 Expo to experience the greatest that Disney brands have to offer and immerse themselves in their favorite...

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2023 Fab 50: Inside Pinnacle

CREATE THE EXPERIENCE STRATEGY | CREATIVE | BUILD | DIGITAL | ANALYTICS CONTACT INFORMATION: [email protected] 503.844.4848 PINNACLE-EXP.COM

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2023 IT List: Shiloh Events on the Impact of AI in Event Marketing

Artificial intelligence presents optimal avenues for working smarter—not harder—to meet event timelines, budgets and expectations The topic on every event marketer’s tongue is how artificial intelligence will impact business. The technology promises to transform workflows and,ultimately, experiences, by elevating content creation, streamlining internal meetings and processes, rapidly analyzing data and accurately conceptualizing event spaces, says...

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