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September 27, 2023

2023 IT List: Q&A with Shiloh Events

Tell us about Shiloh Events, and why and how you founded the company. I’m deeply passionate about the events industry. My ultimate dream is to have a positive impact by delivering peace to a stressful and chaotic industry. Visualizing, planning, executing, and transforming lives through events is what I live for. This vision led me...

June 28, 2023

The 2023 Virtual Platforms Index: A Guide to the Industry’s Top Providers

Event Marketer’s annual guide to the industry’s top virtual products and platforms The evolution of experiential marketing has unearthed the supreme power of digital tools and platforms to expand reach and open up new pathways for engaging with today’s digitally savvy audiences. To help you narrow down who’s who and who offers what, and discover...

June 23, 2023

Going ‘Beyond the Room’ Through Community-centered Experience Design

How to use brand experiences and events to build thriving, persistent communities through a four-phased approach As audiences continue to crave the feelings of togetherness and connection that were paused during the pandemic, many event marketers are taking a broader look at their event portfolios to consider how their live experiences can become better catalysts...

June 22, 2023

17 Ways to Level-up Your Creativity Practice

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the...

June 22, 2023

12 Ways to Modernize Your Event Practice—and Prove Your Business Value

If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged...