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Experience Design: Using Décor for Inspiration and Personalization

The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.

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Great Places to Work in Experiential: A Spring Jobs Guide

Event Marketer’s Spring Jobs Guide features leading companies to work for in this new era of doing business The state of the experiential marketing industry’s job market is best described as in motion. Employees are looking within their organizations for new opportunities. Client rosters are evolving and so are their needs. A period of rapid...

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Forces of Nature: Conversations With Some of the Event Marketing Industry’s Leading Women

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the...

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Trending: Why Personalization Will Drive Brand Experiences

Personalization is a term that conjures up images of segments, algorithms, platforms, and big budgets. But for the brands linked up with nimble partners who view the marketing ecosystem as an orbit, rather than a funnel, and who view content as fuel for campaigns, personalization is an ever-present tool within the “Experiential Commerce” model that...

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Trend Chat: The 2022 Experience Design & Technology Awards

Ahead of the release of the winners of the 2022 Experience Design & Technology Awards, we’ll break down some of the highest-scoring case studies in this year’s program. We’ll discuss the winning aspects of the campaigns, the steal-worthy ideas, and what’s next for the “feel and functionality” of events.

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