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October 12, 2021

Engaging Your Employees Inside and Outside the Office

You don’t have to be back in the office to foster a strong company culture. With employee meetings, sales conferences and local team-building experiences on pause, company cultures have taken a hit during the pandemic. As employers know, company culture isn’t just about boosting morale and motivation among employees—it’s something that can impact productivity, retention...

October 11, 2021

2021 It List: Meet a Group of Agency Leaders Propelling the Industry Forward

THOUGHT LEADERSHIP In our exclusive Q&As, leading marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Enter Inspira JJ|LA IMAGINATION AT WORK Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. Infinity Marketing...

June 28, 2021

Executive Roundtable: Planning for the Comeback

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the...

June 28, 2021

The 2021 Guide to Getting Back to Live

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back...

April 2, 2021

2021 Executive Roundtable: Diversity in Events

Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the...