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2025 Fab 50: Inside ASTOUND Group

Analog Hearts, Digital Hands: Designing Events for Connection in a Hybrid World By Fred Thwainy, Sr. Creative Director, ASTOUND Group   At EMS 2025, I shared a core belief: the most impactful brand experiences are designed for real people, those with emotions, context, and expectations, not generic personas on a slide deck. In the weeks...

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2025 Fab 50: Inside Happy Projects

SOMEONE LIED ABOUT GLOBAL EVENTS BEING A NIGHTMARE !! For decades, we’ve been the trusted secret weapon for  brands  and  agencies  tackling  their  most ambitious projects. While others have a network, we have a legacy—an international web of partners built on deep-rooted trust. It’s our superpower. It’s how we nail ‘impossible’ last-minute requests at major...

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2025 It List: Pinpoint Case Study

CAMPAIGN:  Huda Beauty Re-Brand & Product Launch Influencer Event CLIENT: Colina Group FABRICATOR: Pinpoint Immersive. Influential. Unforgettable. Huda Beauty’s Blur Labs Sets a New Standard for Brand Experiences When Huda Beauty set out to debut its rebrand and latest product line last June, it tapped Colina to lead concepting, creative direction, and full-scale production of...

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2025 Fab 50: Inside Street Factory

WE ARE STREET FACTORY. ALL GUTS NO GLORY.   Headquartered in Downtown Minneapolis, Street Factory has been a driving force behind experiential stunts and creative out-of-home media across the country for over 20 years. A fully integrated creative firm made up of artists, designers, strategists, fabricators, planners, producers & foot soldiers who build highly strategic,...

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2025 Fab 50: ColorCraft Case Study

CAMPAIGN: National Plastics Expo CLIENT: Nissei ASB FABRICATOR: ColorCraft Crafting a Sustainable Brand Experience for Nissei ASB at NPE At National Plastics Expo, Nissei ASB challenged ColorCraft to deliver an exhibit that showcased the power and precision of their technology. Their 80’x100’ space needed to accommodate three fully operational plastic molding machines while communicating a...

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