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Why Live Experiences are Necessary to Form Relationships

Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.

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Women for Women: The Sum Will Always be Greater Than the Parts

There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we...

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Mosaic Gets Real About What it Takes to Build a Female-forward Agency

There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift...

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Ladies First: Why Women are the Rock Stars at Live Nation

Live Nation hardly needs an introduction, but what you may not know is that Live Nation is a female-forward organization with a progressive approach to retaining top female talent. In this candid session with some of Live Nation’s top female executives, we talk about lessons learned from a long career in events, what makes a...

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Strat Chats 2020: Featuring Oracle, Atlassian, Sprint and Ford

As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...

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