Downloads

Webinar: Controlling The Weather

Free On Demand Webinar - Join Event Marketer and The Weather Company, an IBM Business, and learn how to combine weather data with artificial intelligence to foster better customer relationships while reducing operational costs for your event during weather-related emergencies.

read more

Attracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience

An event marketer’s guide to audience segmentation and persona development…

read more

Q&A: Six Ways to Make Event Programs More Effective on Social Media in 2019

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from...

read more

10 Trends to Watch in 2019

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency...

read more

Trend Lab: A Guide to What’s Next in Brand Experience

The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…

read more