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2025 Trend Guide: Outdoor Experiences

The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...

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Watch Now: Neuro-Inclusion at Events with Google’s Event Strategy Lead

Event leaders including Google dive into one of next year’s biggest accessibility trends: neuro-inclusion at events.

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Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer and featuring leading industry experts, you will hear the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices and the impact AI policies will...

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2024 Fab 50 Partner Showcase: Success Stories, Insider Perspectives and Keys to Craftsmanship

The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut costs as expertly as they use their CNC machines to slice through metal...

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2024 It List Agency Showcase: Expert Q&As, In-depth Profiles and Case Studies of Excellence

Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing...

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