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Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry

Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung...

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Brass Knuckles Takes the Cake for Best Booth and Experience at the High Times Harvest Cup

The last four years have seen explosive growth in events catered to the growing cannabis industry. The yearly High Times Harvest cup has become a staple event for the biggest brands in cannabis. This proto-industry has begun to take notes from their mature industry counterparts when it comes to event and experience marketing. The High...

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The Most Shareable User-Generated Content Campaigns of 2017

Extending the reach of your brand is the ultimate aim of any marketer, and when it comes to events, it’s a key part of measuring its success. After all, why aim to reach just attendees, when you have the chance to get in front of those attendees, but also their friends, family and other online...

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Etech to Showcase ‘Live Digital Sign Case Study’ at EventTech

The full potential of digital signage for events will be on display at EventTech 2017, thanks to the digital signage network powered by etech.

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Kickstart Your Networking Event With These Fresh Venue Selection Tips

Whether you are a professional planner looking to infuse creativity into a corporate mixer, a startup company looking to “rub shoulders” with potential investors, or an entrepreneur pitching prospective partners, selecting a venue that will set you on the path to networking success is often the first and one of the most important elements in...

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