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March 15, 2016

Event Marketing: Thinking Strategically

Learn 9 ways to optimize your event marketing programs and make smarter event decisions…

October 13, 2015

How to Effectively Manage Trade Show Leads

A step-by-step process for creating effective lead management for your next trade show.

June 30, 2015

Four Ways to Make the Most of Your Event, After Your Event

No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment. Picture this. You had 3,000 of your best customers, closest partners, and top prospects seated in...

June 15, 2015

Bye-Bye Green Screen, Hello Virtuacast

Your photo and video activation tech toolkits are going on a diet, as many event marketers shed bulky green-screen footprints in favor of new mobile, lightweight “on-the-go” interactives. From banking to beverage, sports to telecom, brands are using new technologies to slim down their on-site tech footprints. Case in point: Virtuacast, which marries pre-recorded video...