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The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients […]

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun. In this guide, we explore what’s changing in culture and in the event […]

For many event professionals, 2023 was the most promising comeback year that only kind of came back.

In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here), Event Marketer sits down with another panel of veteran experiential marketing executives.

Booth in a Box: Sustainable Event Marketing Solutions for the Modern Brand Unlock the future of event marketing with Expand’s groundbreaking white paper. Dive into a comprehensive strategy that transforms how businesses create memorable, eco-friendly brand experiences across every type of event. What You’ll Discover: Revolutionary modular display systems that adapt to any event 100+ […]