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2024 It List: Inside Innovative Group

Exactly 25 years ago Innovative Group’s President, Barry Kates, set out on a journey to create an experiential marketing agency committed to bringing brands to life through memorable experiences. “In celebration of our 25-year anniversary we are honored to have made Event Marketers’ 2024 Top 100 Agency It List and are proud of our ability...

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2024 It List: Inside Red Velvet

SERVICING SAN FRANCISCO AND BEYOND Red Velvet is a full-service experiential activations and events agency HQ’d in Austin, Texas and servicing all corners of the globe. We set the bar for live experiences with a consistently strategic, unparalleled attention-to-detail for brands on the cusp of disruption. See how we make the impossible possible at WeAreREDVELVET.com...

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2024 It List: Inspira Marketing Case Study

CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But in early 2024, they changed the coffee game entirely with a cold foam topper that doubles as a...

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2024 It List: Inside INCA Productions

A GLOBAL, FULL SERVICE AGENCY. CREATING EXTRAORDINARY EXPERIENCES. FROM IDEATION, TO ACTIVATION, TO AMPLIFICATION. Scan to see more INCA experiences:   CONTACT INFORMATION: AMANDA GARRETT DIRECTOR OF GROWTH [email protected] INCAPRODUCTIONS.COM

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Creativity Under Compressed Timelines

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the...

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