Partner Content
12 Ways to Modernize Your Event Practice—and Prove Your Business Value
If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged...
Experience Design: Using Décor for Inspiration and Personalization
The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.
Great Places to Work in Experiential: A Spring Jobs Guide
Event Marketer’s Spring Jobs Guide features leading companies to work for in this new era of doing business The state of the experiential marketing industry’s job market is best described as in motion. Employees are looking within their organizations for new opportunities. Client rosters are evolving and so are their needs. A period of rapid...
Forces of Nature: Conversations With Some of the Event Marketing Industry’s Leading Women
Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the...