Partner Content
Engaging Along the Customer Journey: Why a Digital Foundation Matters
Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch...
2022 It List: Agency Big-Leaguers Sound Off on Hybrid, Cultivating Talent and Trends to Watch
Come shake hands with a roster of best-in-class agencies that consistently sail uncharted waters and return with buried treasure. Our annual sponsored showcase brings you executive thought leadership, detailed profiles of leading shops, creative tactics and knockout case studies built to inspire and inform. EXECUTIVE INSIGHTS Hear what senior-level event profs have to say about...
Fab 50: Leading Fabrication Shops on the Tactics, Tech and Tools Powering their Top Programs
They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. Indeed, fabricators are Jacks of all trades that have the chops to install and dismantle an exhibit in the blink of an eye or craft a consumer environment that translates into social media gold—on time, on budget and on-brand. The following...
Executive Roundtable: Veteran It Listers Weigh in on the Past, Present and Future of Experiential
In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department”...