Partner Content
Five Tips for Using Social Media to Build a First-party Database
Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...
Consumer Attitude vs. Behavior: How to Measure True Value
There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are...
The 21 New Rules of Post-pandemic Experience Design
The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Most event marketers have used the challenges of the past two and half years...
The 2022 Virtual Platforms Index: A Guide to the Industry’s Top Providers
EM’s Annual Guide to the Best Virtual Products and Platforms Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. To help you narrow down...