Partner Content
Women in Events Industry Forecasters: Q&A with Access TCA
WHAT’S THE CLIFF’S NOTES ANSWER YOU GIVE YOUNG WOMEN WHO WANT ADVICE ON GETTING AHEAD IN THE INDUSTRY? Be prepared! It’s hard work! Long hours, lack of sleep, not much ‘me time’ built-in (you have to take it), and travel is glamorous until it isn’t. You can’t skip the fundamentals. There are a lot of...Women in Events Industry Forecasters: Q&A with Highmark TechSystems
WE’VE SEEN A WAVE OF UPGRADED EXPERIENCES. WHAT/WHO DO YOU THINK IS DRIVING THAT? We give a big nod to our event agency clients who design incredible event experiences, as they’re the ones who are upping the ante for end brands by creating events that are more remarkable and sophisticated than ever before. They’re taking...
2025 Trend Guide: Outdoor Experiences
The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...
Watch Now: Neuro-Inclusion at Events with Google’s Event Strategy Lead
Event leaders including Google dive into one of next year’s biggest accessibility trends: neuro-inclusion at events.