Partner Content
Running the Show: Expert Insights from Some of the Event Industry’s Leading Ladies
Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a...
Why Live Experiences are Necessary to Form Relationships
Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.
Women for Women: The Sum Will Always be Greater Than the Parts
There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we...
Mosaic Gets Real About What it Takes to Build a Female-forward Agency
There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift...