Partner Content
Making Customers Not Sales: The Three Whys of Event Marketing
From webinars to trade shows, event marketing is part of every marketer’s toolbox. Events can be scaled to match your needs and budget—from webinars to full-on trade shows. But before you decide what you’re going to do, you should explore why you’re doing it. As leadership guru Simon Sinek succinctly puts it, “People don’t buy...
Seriously, What is an Experiential Activation? Inside Chicago’s e.a.t. Spots
What is an experiential activation? The phrase is reminiscent of science fiction, like the last thing one might hear prior to having memories uploaded into one’s brain. But it’s not a pitch for Total Recall, it’s a term of art used by brand marketers that’s often conflated with “brand experience” or even “event marketing.” To...
Groundbreaking Research: Historic Data Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality in event marketing…
Beat the Devil: How to Budget Your Trade Show
Three things are easy to overlook after the chaos of designing and delivering your trade show exhibit.