Partner Content

June 26, 2025

2025 It List: Sparks Case Study

CAMPAIGN: Michelob ULTRA CONMEBOL Copa America Fan Experience CLIENT: Michelob ULTRA AGENCY: Sparks Michelob ULTRA Copa América IT List Case Study Michelob ULTRA served as the Official Beer Sponsor of CONMEBOL Copa América 2024, leveraging the tournament’s multicultural appeal to build authentic connections with diverse communities. The brand aimed to align itself with the spirit...

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June 26, 2025

2025 It List: 2Heads Case Study

CAMPAIGN: SEGA Launch of Metaphor ReFantazio CLIENT: SEGA OF AMERICA AGENCY: 2Heads SEGA & 2HEADS CRAFT AN UNFORGETTABLE FAN EXPERIENCE IN LA SEGA and ATLUS challenged us to promote their latest content ‘Metaphor: ReFantazio’ in a way that would stop 30,000 Anime Expo guests in their tracks and convert them into passionate advocates ahead of...

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June 26, 2025

2025 It List: Red Velvet Case Study

CAMPAIGN: ACL LIVE 50th Anniversary Cube CLIENT: Austin PBS AGENCY: Red Velvet Austin City Limits 50th Anniversary Activation by RED VELVET   BACKGROUND Austin City Limits (ACL) is more than a music television show: it’s a cultural touchstone that has amplified diverse voices and built community through public media for over 50 years. Produced by...

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June 26, 2025

2025 It List: Inside X-FCTR

Raise your hand if you’ve ever been told experiential marketing has “limited reach”. Or that it’s difficult to prove ROI for “one-off moments” that can only scale through social media, a strong PR strategy, content extensions or earned media? Us too. As firm believers that no other marketing channel moves audiences to action like high-touch,...

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