Research
The Modern Marketer’s Guide to Mobile Experiences
A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of...
The Modern Marketer’s Guide to Event Sustainability
The event industry is the top waste offender, but it doesn’t have to be. Download this free guide to simple, reasonable and achievable ways to transform your event practice into a sustainable event practice. You’ll learn: Why budget savings is one of the long-term rewards of a sustainable event practice Key questions to ask to...Looking Ahead: 15 Industry Forecasts & Perspectives for 2025
According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion,...