EMMC x EM
Guest Column: Measurement—The Doing
We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show...
Guest Column: Five Insights on Measuring DEI in Events
There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.