In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.
In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.
Watch all seven Best of EventTech interviews back-to-back. Get tips and insights from top marketers at Google, Cisco, AOL, IBM, FedEx and more. Hosted by Event Futurist Joe English.
In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events Michael Peach talks about how the brand nearly doubled engagement at the biggest mobile event in the world.