Gallery
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration,...
A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn,...
Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations
In recent years, free brand activations taking place outside the convention center have enticed SDCC fans just as much as the traditional ticketed event.
How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference
From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...