Gallery
Content and Gameplay Collide in OMEN’s Virtual Esports Event
Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform Hypebeast to host the first Omen Underground on June 24, a virtual livestream event that explored how gaming has “transcended its historic boundaries into the wider world of contemporary culture.” The event featured a live dj set, a Hypetalks panel...
2020 Grand Ex Award: Taco Bell, Edelman, UEG and the Best Campaign of the Year
Most Taco Bell fans only spend an average of three minutes and 55 seconds visiting their favorite quick-serve restaurant. But the fandom? Well, that lasts a lifetime.
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...
Video Tour: Schitt’s Creek Pops up in L.A. and New York City
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles and in New York City the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans.