Gallery
Experience Design: Six Colorful ComplexCon Booths That Were Worth the Hype
To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual curated streetwear marketplace, culture festival and art experience in Long Beach, CA, from Nov. 2-3. More than 200 brands and artists set up shop for an audience of streetwear enthusiasts hoping to grab the latest sneaker drops, check out apparel...
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...
Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle
To enhance the “sailgating” activities that take place on the water in Union Bay outside the University of Washington’s Husky Stadium in Seattle, Wendy’s in September built a restaurant on a barge that served up hot menu items to football fans on their boats. The event took place during the USC matchup, and was part...
Go Inside Bare Snacks’ Pop-up Apple Orchard for SoCal Families
Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple...