Gallery
adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...
Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in...
The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation
Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its new single malt, Edition No. 5, along with a new, vivid shade of purple inspired by the complexities of the whisky-making process. The multisensory launch event, The Macallan Whisky and Color Experience, took place Sept. 18-20, at the Oculus at...
New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...