Gallery
Roadside Mayhem and Music Fuel the 10th Jack Daniel’s House No. 7 Experience
To support a spirits partnership with the NBA and connect the brand to its music history roots, Jack Daniel’s activated its 10th House No. 7, a music-fueled event set in a roadside motel in Las Vegas, July 5-6. While in year’s past the brand transformed warehouse spaces into its “motel” location, this year, the brand...
In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held...
Higher Education: Inside the Weedmaps Museum of Weed
The legalization of cannabis consumption has made the plant a hot topic of late, but human interaction with marijuana dates back to ancient civilization. From binding samurai armor together to easing the effects of chemotherapy, cannabis has an extensive history that encompasses a range of uses, cultures and time periods. To illustrate this evolution while...
Families Take Multisensory Tours of Cinnamon Toast Crunch’s ‘Cinnaverse’
To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where...