Gallery
Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation
Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7, an interactive music activation featuring live performances from local musicians who drive on the Uber platform as well as a live cover band that played songs chosen by the crowd. The goal was to produce an experience that...
The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable...
Our Picks for the Top Brand Experiences at New York Comic Con
More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...
Netflix Premiere of ‘Maniac’ Features Pharmaceutical Facilities, Scientists and Supercomputers
A typical movie or series premiere tends to follow a familiar format. There is the red carpet walk ahead of the event and then a cocktail hour before the screening. Finally, food is served, drinks are imbibed and a party with an influential crowd ensues. But in the case of Netflix’s new buzz-worthy series “Maniac,”...