Gallery
Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality
The Uber Elevate Summit was borne of one simple, zany question, according to Uber head of product, aviation Nikhil Goel: “Why can’t we fly around the city?” At the time the idea was percolating, back in October 2016, innovations in ridesharing were lowering the cost of transportation, which in turn opened the market up to...
To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’
Enterprise security company MobileIron each year brings together IT professionals for an annual conference on getting more value and better usage out of its mobile security platform. While in the past the event involved several hundred attendees in a hotel convention center, this year the brand shook up the format with an unconference and more...
Photo Tour: Music Fans Interact with Brands at Governors Ball 2018
Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...
Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores
Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees and designers on the shirt designs. For the release of the collection this year, Uniqlo created block party-style activations near its stores in major markets, including...