Gallery
Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms
If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...
Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events that immersed consumers in a journey through the Cognac-making process. Held in the Industry City area of Brooklyn in New...
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling...