Gallery
Illy Brews a Premium Sampling Experience at the NYC Wine & Food Festival
It’s not always easy to find a decent cup of coffee, but for attendees of illy’s New York City Wine & Food Festival activation (Oct. 12-15), nothing could be further from the truth. The Italian coffee roaster for the first time gave consumers the chance to sample nine of what it considers to be the...
Photo Tour: JetBlue Brings the Mint Experience to the Green for its Annual Charity Event
JetBlue, in its ninth year as title sponsor of the JetBlue Swing For Good Golf Classic fundraiser, freshened up its annual golf outing with a cool, minty flavor. The airline, which offers travelers a premium Mint travel option with lie-flat seats and artisanal dining choices, brought those Mint and other airport-inspired touches to the event,...
Marie Claire’s Next Big Thing Concept Shop Offers a Look at the Future of Retail
The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like, Marie Claire magazine and technology partner Mastercard this fall activated The Next Big Thing Concept Shop in...
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.” The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...