Gallery
American Express’ Two-Story Hospitality Experience Rocks the Panorama Music Festival
Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in...
Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live
In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training...
Gallery: Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’
Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to...
Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend
Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will...