Gallery
Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café
Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the...
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled...
CES 2017: HP and Intel’s Rooftop Tech Fest
Create. Innovate. Celebrate. That was the theme of the HP-Intel rooftop experience at CES 2017 where interactive installations, virtual reality, 3D animations, Google Tilt Brush and headliner performances by British EDM duo Disclosure engaged the crowd. Held at the Vortex space atop Las Vegas’s LINQ Hotel, the Jan. 5 event provided a “high point” for...
Inside Guerilla Science’s ‘Decadent Decay’ Dining Event
With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge...