Gallery
CES 2017: Scenes from the Show Floor in Las Vegas
What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and...
CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor
It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show,...
Viral Stunt: How a Baby Stroller Brand Pushed Adults to Demo
Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every adult (or perhaps just us) has fantasized about at one time or another—a ride in an oversized stroller.
L.L. Bean’s Holiday Installation Brightens Retail Activity
November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to...