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EM All Access: Inside UFC’s RFID-Driven Sin City Takeover
In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.
EM All Access: IBM’s Tips for Smarter Social
In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks about the power of “visualizing” social media at events.
EM All Access: Google Talks Data and the Future of Events
In this follow-up episode of EM All Access, Google Program Manager, Events Technology Chris Tillman talks about how data will shape the future of events.
TiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals...