Gallery
EM All Access: Inside Acura’s ‘Low Key + Local’ Approach
In this episode of EM All Access, former Acura Event Producer Victoria Petersen talks about the brand’s “Low Key + Local” approach to live events.
Inside the Friskies Create & Taste Kitchen
Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and donations for...
Inside Amstel’s Battle of the Burger Food Strategy
It was a hot August night in New York City, but that didn’t deter Event Marketer or the other 2,500 people who showed up at South Street Seaport to eat, drink and mingle at Time Out New York’s Battle of the Burger, which was sponsored by Amstel Light. As the official beer of the event,...
EM All Access: How Ford is Reaching Millennials
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college millennials.