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EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s
In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.
EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you inside the brand’s 365-day-a-year content strategy.
Off-Roading In Manhattan With Camp Jeep
Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging experiences to offer, but after testing out the Camp Jeep Outdoor Off-Roading Ride Along, it seems they’ve still got some work to do. To simulate the experience of off-road driving, Jeep offered auto show attendees a chance to take a...
Kipling Launches #KiplingMakeHappy in New York City
Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a...