Gallery
Nike Plugs Into NBA All-Star Weekend
For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...
EM All Access: 10 Minutes with Michael Peach
In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events Michael Peach talks about how the brand nearly doubled engagement at the biggest mobile event in the world.
NatGeo’s ‘Escape The Cold’ Activation at SXSW
What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...
EM All Access: 7 Minutes with IBM’s Teresa Cook
In this episode of EM All Access, IBM Director-Demand Systems for C-Suite, Cloud and Global Technology Services Teresa Cook shares her insights on how to engage the C-Suite.