Gallery
Inside the Acura Studio at Sundance Film Festival
As presenting sponsor of the Sundance Film Festival, Acura built an engagement hub in Park City, Utah. Called Acura Studio, it was where festivalgoers could refill water bottles, recharge their phones or kick back and relax in hopes of catching celebrities making their way to the Acura Press Room. More on Acura’s presence at Sundance...
EM All Access: Best of EventTech with Caterpillar’s Archie Lyons
In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.
EM All Access: Best of EventTech with Cisco’s Kathleen Mudge
In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.
Tour The Dazzling Detroit Auto Show Exhibits
More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other vehicles, were on display amid giant video screens, two-story arches, sophisticated lighting, interactive...