Photo Gallery
Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las...
Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...
Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation
NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball...
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering...