Photo Gallery
Inspiration Flourishes in St-Germain’s New York City Cocktail Bar Pop-up
Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered...
Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture
If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the...
Clear Hosts a COVID-safe Reunion Event for Families Separated by the Pandemic
For many Americans, the hardship of being isolated from loved ones has been a reality for over a year as a result of the pandemic, but at Clear’s “Day of Families” event on May 6, more than 100 family members and friends finally experienced the in-person reunion they’d been waiting for. In partnership with United...
Photo Tour: Inside HBO Max’s Elaborate Influencer Kit for its Fantasy-Genre Series ‘The Nevers’
Experiential marketers have stepped up their swag game during the pandemic as a way to engage consumers in their homes and increase awareness of brands’ products and services. And in the entertainment space in particular, marketers have tapped influencers to build buzz around series and films by mailing elaborate kits for them to unbox and...