In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship investment.
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college millennials.