Podcast
Podcast: The Best of SXSW and What’s Next in Experiential
Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions. In this episode of Event Peeps, we look back on this annual 10-day event...Podcast: The Experiential Principles of Employee Engagement
Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel budgets for them, and in-person meetings are playing a key role in preserving company values and onboarding staff. In this episode, Marrah Thomas, senior manager of global internal events and conferences at Delta Air Lines, helps break down what’s changing...Podcast: Building Experiential Storylines: Superfans, Collaborations and Talent
Superfans are willing to follow the brands and properties they love across the country, the world, and now, into exciting and challenging new frontiers for marketers, like the metaverse. And with the rise of niche passions, crisscrossing passions, the opportunities to align with new partners and transform your brand’s “fan base” into “a superfan base”...
Podcast: What You Need to Know About Sustainability in 2023
Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint, so what should event professionals consider to...