Sustainability
The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable...
Inside HSBC’s Modern Lounge and Event Space at Davos
Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...
Fuso Transforms a Parking Garage Into a ‘Positive Energy Station’ for the Launch of its All-Electric Truck
Product launches in the trucking industry typically take place in a convention center or even at the factory. But for Mitsubishi Fuso, a division of Daimler and maker of the first mass-produced zero-emission truck, the eCanter, that just wasn’t going to do. Instead, Fuso turned to the city of New York where on Sept. 14...
Sustainability: The Economist’s Traveling Coffee Cart Serves Up Education on Food Waste
The majority of consumers don’t know that biodiesel made from used coffee grounds is comparable to the best biodiesels on the market. In an effort to spread the word, The Economist in April and May took its “mind-stretching journalism” to the streets.