Technology
Special Report: Event Measurement in the AI Age
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their...
Design Inspiration: 10 A/V Ideas for Your Next Event or Experience
Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create...
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content...
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.