Technology
AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events...
Recap: The Biggest Exhibit Design and Experiential Trends from CES 2025
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with, it’s that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and...
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
New Event Technology Unveiled at CES 2025: Introducing XtendLive
Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025:...