Technology
Fab 50 2016: Inside Six Inspiring Installations
In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth...
American Express Activates the AMEX Experience at Panorama
American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where...
An Experience Center: Lincoln Adopts an Off-the-Lot Strategy
As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure,...
Why Facebook Live is Dominating the Live-Stream Landscape
Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is...