Technology
Experience Design Insights from The Cosmopolitan Hotel in Vegas
Ninety-nine percent of the time, your experience design process should not begin with an actual technology. It’s one of the major points Inessah Selditz and Nick Bartzokas, interaction designer and technical director at the LAB at Rockwell Group, explained during a session at EventTech (Nov. 2-4 in Las Vegas) on “dimensionalizing” a brand into a...
Tech Breakdown: Amex’s US Open Water Wall
American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP...
Five Tips for Leveraging Real-Time Video to Build Event Buzz
As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by...
How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains,...