Technology
AOL Supersizes the Mobile Experience
Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...
Steal-Worthy Experiential Cues from One World Observatory
You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th...
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer...
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...