Technology
Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere
South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000...
EventTech 411: Using Oculus Rift In Events
Your Two-Minute Tutorial On The Latest Event Technologies What it is: For the six people on the planet who think an Oculus Rift might be a new model of Ray-Ban sunglasses, welcome to the future. Recently acquired by Facebook, the virtual reality headset manufacturer once again took the Consumer Electronics Show by storm this year...
AT&T’s Tips On Crafting a Killer Hackathon
Hackathons are largely a tech community phenomenon where brands put their latest products in the hands of coders and developers and then ask them to collaborate and compete to create the next killer app. But brands of all kinds are starting to find that it’s not only exciting to put your company’s biggest users on...
American Express PIVOT Leverages Interactive Digital Video
Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf...