Technology
AT&T’s Tips On Crafting a Killer Hackathon
Hackathons are largely a tech community phenomenon where brands put their latest products in the hands of coders and developers and then ask them to collaborate and compete to create the next killer app. But brands of all kinds are starting to find that it’s not only exciting to put your company’s biggest users on...
American Express PIVOT Leverages Interactive Digital Video
Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf...
Special Report: The 2014 Experience Design Awards
Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.
Social Media Top Tip: Podcasting For Events
Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance...